Search Engine Optimisation

Google’s hummingbird – a new search algorithm for the search engine

Posted by on Oct 5, 2013 in Search Engine Optimisation | 0 comments

Google’s hummingbird – a new search algorithm for the search engine

Last week Google announced one of the biggest revision to their search algorithm called “Hummingbird”. Just a month earlier, without the users’ knowledge Google had introduced the search algorithm, which is under the poetic name Hummingbird (Hummingbird). The aim of the Hummingbird updates is to provide users relevant search results to more complex search requests. The algorithm now no longer relies on simple keyword matching on websites but trying to recognize phrases and to find appropriate contexts. Last year, with the introduction of The Knowledge Graph it was an appropriate step in this direction, because the Knowledge Graph recognizes information about specific places, people, things, etc and the relationship between them. In the past two years, the proportion of searches that are made by phone and voice input, has also increased. Whether auto-complete, context-sensitive search, precaching or universal search – the more comfortable search options that Google introduced in the past, users now represent more complex search queries easily. Thus, this new algorithm is a logical development by Google. However, the introduction of the Hummingbird algorithm is not the only innovation by Google on it’s 15th birthday: The Knowledge Graph can now compare two things together. In the official blog post this, there is a nice example: You want to know how much butter has saturated fat compared to olive oil? Just search for “comparative butter olive oil”. Users can now able to set filters in their quest to specialize the query...

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Tips to Improve Your Page Speed Load Time

Posted by on Jul 8, 2013 in Search Engine Optimisation | Comments Off on Tips to Improve Your Page Speed Load Time

Do you know how fast your website loads? Did you know that a slow loading web page not only hurt your conversions but can also hurt your ranking, both of which will impact your site’s revenue? Designers sometimes get so caught up in making a site visually appealing, by adding numerous graphics, images, music,  or videos without realising that they have slowed down the loading speed of the website. Slow load time increases bounce rate, reduces the conversion rate, and lowers the perceived credibility of the website as well as the compatibility to mobile devices. A faster website means happier visitors. The following tips will be helpful as you build websites that load quickly. Get a good web hosting Provider. Instead of pinching pennies and purchasing a cheap host for your website be sure to select a hosting company that is reliable and reachable. Having so many really good online reviews or they are on the top 10 best web hosting providers, doesn’t mean their services are reliable, most of these hosting companies hire people to write their own reviews. If the company isn’t reliable then all of the other steps you take to speed up your website will be of little consequence. Combine external files such as Javascript and CSS files to reduce HTTP requests. Instead of having a separate file for things such as Flash and a second file for basic image rollovers, which a server would have to source individually, you can combine them into a single scripts file on the same page. This step will cut down the number of files the server will have to load, or HTTP GET requests for that web page. This also allows you to manage all of the Javascript on the one page. This same process can also be used for external Stylesheets. When you combine files, you reduce the HTTP request overhead required to generate the webpage and speed up the rate at which it loads. Image size optimization. Big images can make a big impact on your site visitors but they can also make a big impact on your site speed. You need to make sure your images are sized properly in the right format so they don’t slow down your site. Images can be adjusted to lower their size but still look good. GIF is appropriate for images with few colors such as logos or text and line art. JPG is appropriate for images with lots of color and detail such as photographs. PNG is appropriate when you want to use a quality transparent image. Efficient use of HTML and CSS. With more CSS experience you find ways to use code more efficiently and use less of it. Using optimized CSS and as little code as possible in your CSS and HTML will make a big difference in reducing the size of your files. Extra lines of code can sometimes be overlooked and can add time to your loading time. Be sure to look over your web page code to be sure it is clean and optimized for best performance. Sourcing your RSS from Feedburner. If you have an RSS feed on your site, you should use Google’s Feedburner tool which is a free service. This will load much more quickly. Update plug-ins and software applications. If your website is using outdated elements such as themes, add-ons or plug-ins it is probably impacting the loading speed. Update all of these elements when the update becomes available to avoid any speed problems they might cause. Cache your site. Caching your site allows you to store particular files...

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