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Splash or Not be Flashy

Posted by on Nov 3, 2013 in Tips | 0 comments

One of our client who has been in online women’s fashion business (US, UK & Australia) for over 4 years, now considering redesign their existing web site. They were keen to add flash animation to their site, however, we discourage our clients about adding flash for many good reasons. It’s a graphic intensive eCommerce site, including flash animations can have some implication. Here are few essential factors to evaluate when you planing to build a site with Flash: Although flash or splash home pages may seem like they give a site bells and whistles, they can impair how rapidly your site loads. Slow loading sites have higher bounce rates (site abandonment). If you plan to attract a lot of site traffic, the bandwidth may eat into your hosting budget. Many consumers do their shopping during work hours. As a result, if your fashion catalog is promoting a sale, and visitors have to watch a 15-second splash introduction, there’s a higher probability of losing more traffic. Flash introductions should be optional. Not all visitors want to sit through the presentation; especially, if they’re trying make a purchase without being caught on company time. Web design tip: Hire a web design company, who can harmonize your site’s splash and non-flash functionality. Click here to obtain a no obligation web design...

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5 Tips for your Twitter account

Posted by on Oct 13, 2013 in Social Media, Twitter | 0 comments

5 Tips for your Twitter account

Although Twitter as a social network in Sri Lanka that does not take over the leadership position, the Sri Lankan president even answer questions on a Twitter Q&A session recently, which shows the micro-blogging service is steadily gaining in importance. But how to create small and medium-sized enterprises to use their twitter account and so expand their reach? Today we have 5 tips for your Twitter account: 1 Use Twitter as a way to communicate with and most importantly you need to follow other twitterers – appropriate to your specific interests. 2 Use short URL or URL-less. On Twitter you have 140 characters are available to convey your message to your followers. Do not give unnecessary characters by posting long URLs. 3 Twitter is not PR spin. Provide your followers quality content that adds value so others may Retweet. 4 Also on twitter you should always be careful what you published about you and your compnay. So be friendly, courteous and above all be genuine. 5 Tweet topics relevant and current as possible. Twitter is a great channel in a balanced marketing mix to give more attention to your company. Have fun and good...

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Google’s hummingbird – a new search algorithm for the search engine

Posted by on Oct 5, 2013 in Search Engine Optimisation | 0 comments

Google’s hummingbird – a new search algorithm for the search engine

Last week Google announced one of the biggest revision to their search algorithm called “Hummingbird”. Just a month earlier, without the users’ knowledge Google had introduced the search algorithm, which is under the poetic name Hummingbird (Hummingbird). The aim of the Hummingbird updates is to provide users relevant search results to more complex search requests. The algorithm now no longer relies on simple keyword matching on websites but trying to recognize phrases and to find appropriate contexts. Last year, with the introduction of The Knowledge Graph it was an appropriate step in this direction, because the Knowledge Graph recognizes information about specific places, people, things, etc and the relationship between them. In the past two years, the proportion of searches that are made by phone and voice input, has also increased. Whether auto-complete, context-sensitive search, precaching or universal search – the more comfortable search options that Google introduced in the past, users now represent more complex search queries easily. Thus, this new algorithm is a logical development by Google. However, the introduction of the Hummingbird algorithm is not the only innovation by Google on it’s 15th birthday: The Knowledge Graph can now compare two things together. In the official blog post this, there is a nice example: You want to know how much butter has saturated fat compared to olive oil? Just search for “comparative butter olive oil”. Users can now able to set filters in their quest to specialize the query...

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Tips to Improve Your Page Speed Load Time

Posted by on Jul 8, 2013 in Search Engine Optimisation | Comments Off on Tips to Improve Your Page Speed Load Time

Do you know how fast your website loads? Did you know that a slow loading web page not only hurt your conversions but can also hurt your ranking, both of which will impact your site’s revenue? Designers sometimes get so caught up in making a site visually appealing, by adding numerous graphics, images, music,  or videos without realising that they have slowed down the loading speed of the website. Slow load time increases bounce rate, reduces the conversion rate, and lowers the perceived credibility of the website as well as the compatibility to mobile devices. A faster website means happier visitors. The following tips will be helpful as you build websites that load quickly. Get a good web hosting Provider. Instead of pinching pennies and purchasing a cheap host for your website be sure to select a hosting company that is reliable and reachable. Having so many really good online reviews or they are on the top 10 best web hosting providers, doesn’t mean their services are reliable, most of these hosting companies hire people to write their own reviews. If the company isn’t reliable then all of the other steps you take to speed up your website will be of little consequence. Combine external files such as Javascript and CSS files to reduce HTTP requests. Instead of having a separate file for things such as Flash and a second file for basic image rollovers, which a server would have to source individually, you can combine them into a single scripts file on the same page. This step will cut down the number of files the server will have to load, or HTTP GET requests for that web page. This also allows you to manage all of the Javascript on the one page. This same process can also be used for external Stylesheets. When you combine files, you reduce the HTTP request overhead required to generate the webpage and speed up the rate at which it loads. Image size optimization. Big images can make a big impact on your site visitors but they can also make a big impact on your site speed. You need to make sure your images are sized properly in the right format so they don’t slow down your site. Images can be adjusted to lower their size but still look good. GIF is appropriate for images with few colors such as logos or text and line art. JPG is appropriate for images with lots of color and detail such as photographs. PNG is appropriate when you want to use a quality transparent image. Efficient use of HTML and CSS. With more CSS experience you find ways to use code more efficiently and use less of it. Using optimized CSS and as little code as possible in your CSS and HTML will make a big difference in reducing the size of your files. Extra lines of code can sometimes be overlooked and can add time to your loading time. Be sure to look over your web page code to be sure it is clean and optimized for best performance. Sourcing your RSS from Feedburner. If you have an RSS feed on your site, you should use Google’s Feedburner tool which is a free service. This will load much more quickly. Update plug-ins and software applications....

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How To Engage Visitors With Your Content

Posted by on Feb 8, 2012 in Social Media | Comments Off on How To Engage Visitors With Your Content

Writing great content is the key to have your website/blog stand out and attract readers. Content is the most important.. without it, your website is just a template. Many bloggers and webmasters try to get away with writing sub-par content. This content might be hastily written ramblings stuffed with keywords just to provide some kind of meat to a website and make it attractive to the search engines. Often, software s been used to “spin” existing content to make it unique. Usually these articles are confusing and unreadable to an actual human visitor. Many webmasters try to outsource their content as cheap as possible, while this works okay in some cases, most of time you get what you pay for. If your website/blog exists solely for backlink juice, this might be all right (for now!). But if your goal is to attract and engage an active readership you must be willing to put in time and effort to produce great, interesting content. Here are some basic tips and tricks for doing just that! Find out the hot topics and talk about them. Try to find an ‘angle’ that other writers have not covered and be the first to provide information / opinions on it. Be controversial. Voice an opinion that arouses intrigue and fiery debate. Ask provocative questions and encourage your readers to comment their thoughts and opinions. For example: “Marketers who promote CPA are just glorified spammers! Can CPA and ‘ethics’ be mentioned in the same sentence?” You’ll find that you’ll get a lot of responses and your post may even be featured on forums or other areas where you’ll get tons of traffic. Always provide many line breaks in your writing. This will make your blog post easily digestible. Huge blocks of text are difficult to read and readers will have the natural inclination to overlook the content and click off the page to find something easier to read. Content doesn’t always have be in written format. Spice up your blog with occasional photographs, videos, and pod-casts. Read lots of blogs in both your niche and others. Find out what makes the popular blogs so interesting and fun to read, and apply your findings to your own blog. Don’t be self-conscious about your writing! So many people have extremely low confidence in their own ability to write. Don’t even think about it. Sure, you might not be the next Shakespeare, but if you write from the heart and genuinely commit to providing your readers with useful information, you’ll do a great job. That’s it for now. Start using these tips today to provide great content and attract tons of...

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Google AdWords Tips to create Ad

Posted by on Feb 5, 2012 in Adwords | Comments Off on Google AdWords Tips to create Ad

Google AdWords is an ad serving platform that rates your ads and campaigns using a branded algorithm. Below are several AdWords tips to avoid a penalty when your ads are manually reviewed. Offensive Language Regardless of the form of advertising your business uses, you always require to capture attention. You wish to stand out, draw interest and be remembered. It isn’t surprising that several advertisers will try to use a shock factor by inserting offensive language into an ad to draw interest. The Google algorithm might not understand the nuances or hidden meanings of some words, but offensive language is easily identified and flagged with a penalty in a manual review. Copyright And Trademark Restrictions Google has been flooded with lawsuits in recent years because of advertisers using trademarks or copyrighted terms in their advertisements without permission. There are strict guidelines in place, and you’ll receive a warning at the ad creation level if your ad contains a copyrighted trademark. Special Offers If your ad expresses a “special offer” you require to take the customer directly to that offer. It will pass the algorithm test most of the time, but a manual review will expect you to deliver on the promise your ad makes. If you advertise a special discount, your landing page requires to prominently display that discount. Display URL Google’s primary concern is the search user. When they click on your ad they expect to land on the displayed URL. In past years, advertisers have taken advantage of the AdWords platform by “redirecting” browsers to a different URL. They’d show the search user one URL, then take them to a different website after the ad has been clicked. To curb the abuse, and ensure a quality experience for search users Google now needs the display URL to precisely reflect the end destination URL. If you tell a search user you’re taking them to a specific domain, that’s where you’ve to take...

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5 easy steps to Reduce Website Visitor ‘Bounce’ rate

Posted by on Jan 27, 2012 in Search Marketing | Comments Off on 5 easy steps to Reduce Website Visitor ‘Bounce’ rate

Your website, like a beautifully decorated, but unattended reception? People come, look around and leave without anyone ever knowing they were there? Such a waste. Window shoppers, who do not enter do not buy any intention of returning later is actually a very unlikely event. Is paid search engine optimization to get good search results and pay per click to get visitors to your website, what a waste! All the hard work and the receptionist was out to lunch. You do not tolerate in your office is left unattended then why is it okay for your site? If you are like most businesses, perhaps 5% of the studies, business, visitors will come to your office, while an average of 85% should come to the site. Accordingly, the calculation is 95 times greater than the probability that under appropriate supervision, only 5% of business studies. It ignores the 85% of the company visits and let the Chase for the information and attention. An error occurred. What can be done, what will you do? It is important to check out the page people will see first. Most of the company, which is the site, in most cases it is probably on the wrong side. Smart companies ensure that the visitors received a focused entirely appropriate side depending on how it was decided to locate the site. These so-called ‘landing pages’. Good pay per click advertising delivers the respondents to another according to the subject of the ad landing page so that visitors always receives the correct content. Reply by e-mail advertising, e.newsletters, at each point of the article links to a page, and only rarely in the home. Grab your visitors‘ attention to 4 seconds, or will be added to the competitor. So do not risk bringing them to a general page, an empty desk, 95% of the visitors just go away. Got your attention, what next. Wants to know who they are. If they are first time visitors, the easiest way to get the most visitors, to say that it is desirable to offer them something that is free, usually a booklet or manual that can be downloaded, and sometimes something to post, or a future benefit as a ticket or voucher. Visitors can learn the material free of charge in exchange for their names and contact details of a ‘squeeze page‘. Now I know who they are and what they want to monitor it, and not just wait and hope that they might contact me. The truth is, most will not. Returning visitors will be encouraged to log in and submit themselves to the most return visitors to automatically log in, if you use the same computer as they are registered. May be more than just welcoming the written word, the flash clip is a short podcast on your site loads very quickly. Within that 4 second window of opportunity to be able to talk to the visitor’s attention. ‘Welcome to our site. My name is Tim Meadows-Smith and I am the Executive Director. I hope you find what you want, if you do not Here’s the number I OFFICE WHERE we are ready to help – 0123 456789. Your voice will tell them, that means that it is useful and can be trusted. You may not call, but...

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